This afternoon, at lunch, I was talking with one of my co-workers about how at random times I’ll tweet articles and randomly get alot of hits or I’ll tweet something completely off topic and because my blog link is in my Twitter description, I’ll get a spike in hits.
A perfect example of this is Brad Keselowski, the driver of the #2 Miller Lite car in the Nascar Sprint Cup who randomly tweeted a picture during a red flag period of the Daytona 500 this evening. It was a picture of his view of the fire in turn #3 where Juan Pablo Montoya a lost control of his car and slammed into a jet dryer containing almost 200 gallons of fuel. The picture wasn’t even that good. You can check it out here. But, it was the first time anyone had ever tweeted from a Nascar stock car during a race. It was something no one had done before and caught the attention of Fox Sports announcers who commented on it and even show camera shots of Keselowski tweeting while he waited for the race to resume. Keselowski went from about 60,000 follows to over 200,000 last time I checked. That means he picked up almost 150,000 followers in less then 2 hours!
The lesson here is this: find your way to stand out. It could be something really simple staring you in the face. Something you might not even realize will put you on the map. Always be watching for the ordinary and different ways you can get your message noticed and amplified by your relationships with others.